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Email Templates & Customer Communications

Comms & Notifications Admin Location: Comms > Email templates (/admin/pages/EmailClients) & Email account settings (/admin/pages/EmailServer)

At a Glance • Key Takeaways

  • Automated Efficiency: Streamline online bookings, live availability scheduling, and customer communication without manual intervention.
  • Live Capacity & Conflict Prevention: Prevent double-booking across staff, rooms, activity sessions, or rental fleet assets in real time.
  • 0% Platform Booking Fees: SmartBookings does not charge transaction fees or take percentage cuts of your ticket sales or customer payments.

1. Overview of Automated Emails

SmartBookings automatically dispatches professional HTML confirmation emails, payment receipts, reminders, and cancellations to customers. You have full control over the subject lines, wording, branding, and inclusion of dynamic booking details.

Industry Communication Examples:

  • Mini Golf & Adventure Golf: Confirmation email containing tee-time, directions, clubhouse check-in point, and scorecards.
  • Soft Play Centres: Reminder email sent 24 hours prior with grip sock policy reminders and café menus.
  • Birthday Party Bookings: Party host confirmation, party room allocation details, balance payment deadline, and online guest list portal link.
  • Santa's Grottos: Festive booking confirmation with arrival window instructions and QR code for scanning at reception.

2. Editing Email Templates

1 Go to Comms > Email templates (EmailClients.aspx).

2 Select the template you want to modify (e.g. Tickets: Booking confirmation, Payment Received, or Reminder).

3 Click Select / Edit.

4 Edit the Email subject and customize the message body using the WYSIWYG rich text editor.

5 Click Save Changes.

Contact Details Reminder: Always include your venue's direct contact email and phone number inside the email footer so customers know how to reach you directly.

3. Dynamic Personalisation Tags

Personalisation tags dynamically insert real booking details when the email is sent out. Insert these exact tags anywhere in your template text:

Tag Placeholder What It Injects Into The Email
{Name} Customer's full name (e.g. John Smith)
{Firstname} Customer's first name (e.g. John)
{BookingRef} Formatted unique booking reference number (e.g. SB-58734)
{SessionTitle} Title of the booked session / event activity (e.g. 18-Hole Adventure Golf or Soft Play)
{Date} Date of attendance (e.g. Saturday, 12 December 2026)
{Time} Session start and end times (e.g. 10:00 - 12:00)
{Total} Total booking cost including tickets and extras
{Paid} Total amount paid by card / PayPal
{Balance} Remaining balance due (if a deposit was taken)
{PaymentLink} Clickable secure online link for the customer to pay their balance
{TicketsSummary} Breakdown of tickets purchased (e.g. 2 x Child, 1 x Adult)
{VenueAddress} Your venue address and arrival directions

4. Automated Pre-Event Reminders

You can automatically send an email reminder to customers leading up to their session:

  1. Go to Sessions > Categories (Events.aspx) and select your session type.
  2. Under the Details tab, tick Send email reminder.
  3. Set Send email reminder X days before (e.g. 1 for the day before, or 3 for 3 days before).
  4. Save the category. The background scheduler will automatically email all upcoming attendees every morning!

5. Custom SMTP Email Server Settings

To ensure 100% email deliverability and send emails from your own company domain (e.g. bookings@yourplaycentre.co.uk or hello@minigolfadventures.com):

1 Go to Comms > Email account settings (EmailServer.aspx).

2 Enter your SMTP credentials (from Microsoft 365, Google Workspace, or your web host):

  • SMTP Server / Host: e.g. smtp.office365.com or smtp.gmail.com.
  • SMTP Port: Usually 587 (STARTTLS) or 465 (SSL).
  • Username & Password: Your authenticated mailbox credentials.
  • Sender Display Name: e.g. Your Venue Bookings Team.

3 Click Send Test Email to confirm your configuration before saving.

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Frequently Asked Questions

How do dynamic replacement tags personalize customer confirmation emails?

Replacement tags (e.g. {Firstname}, {Date}, {Time}, {TotalPaid}, {Barcode}) automatically pull booking data into the email, delivering personalized confirmations instantly.

Can I customize separate email templates for party bookings versus general tickets?

Yes. You can configure distinct templates for different booking categories, ensuring birthday party parents receive room guidelines while general visitors receive play frame safety rules.

How do automated pre-arrival reminder emails reduce customer no-shows?

Scheduling pre-arrival reminder emails 24 or 48 hours prior to the session reminds guests of their booking, provides directions, and prompts balance payments.

Can I connect my own custom SMTP email server for venue-branded email dispatch?

Yes. In Settings > Email Server (EmailServer.aspx), you can configure your own custom SMTP credentials (e.g. Office 365, Google Workspace, SendGrid) so all emails originate from your domain.

Can Google Maps links and venue parking directions be included in confirmation emails?

Yes. You can embed hyperlinks, postcode navigation instructions, and parking advice directly into your confirmation email templates.
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